Coca-Cola will start selling beverages in paper bottles this year
Coca-Cola Company has announced that it is testing a more sustainable paper bottle in Hungary, with limited online sales of the product starting this summer.
Announced in a blog post on the company’s site, the firm’s initiate will aim to collect and recycle a bottle or can for every one they sell by 2030. They also plan on substantially reducing their use of virgin packaging materials and only use packaging materials that are 100% recyclable.
The plastic alternative features a ‘bio-based material’ as the external carton-like barrier, one made using sustainably-sourced wood. The bottle includes a recyclable plastic lining that holds the beverage, as well as a plastic cap.
The project is not complete yet. The new paper bottle still contains some plastic. But the firm is heading toward a completely plastic-free version.
The pilot launch of a drink in these bottles would give Coca-Cola an opportunity to see how they are holding up in a real-world setting and how customers respond to the transition in the bottle. Daniela Zahariea of Coca-Cola Europe said:
The trial we are announcing today is a milestone for us in our quest to develop a paper bottle. People expect Coca‑Cola to develop and bring to market new, innovative and sustainable types of packaging. That’s why we are partnering with experts like Paboco, experimenting openly and conducting this first in-market trial.